Raw Urban

Raw Urban

Sturdy & Chic

The roots of Raw Urban decor can be found in New York when a lot of industrial buildings such as old factories and warehouses were converted into living spaces in the 1960s. This style is still a trend, however this year ´less is more´ when it comes to a Raw Urban look where authenticity is a must. Sturdy and chic is the new revised trend, more sophisticated accessories and softer furnishings combined with raw and basic elements ensures a more luxurious yet sturdy finish.

Raw Urban

Luxe Urbanlook

The industrial trend has taken a bit of a turn this year, we want to ensure we give our space a bit more of a luxury finish. Dark warm colours give the room a bit more character, think of colours such as petrol blue, dark green, brown tones, burgundy or aubergine shades. These dark colours are complemented and decorated with warm materials such as velvet seats, chandelier with crystal glass beads or brass cupboard with a terrazzo top. Your industrial space is immediately transformed into a more luxurious urban finish.

Raw Urban

Back to basic principle

This year´s trend are natural stone flooring, walls and even kitchen cabinet doors, not only stoneware but also wood. This basic concept fits perfectly within a Raw Urban decor due to still keeping it industrial but upscales the look with the use of smooth vs rough, textile vs concrete, old vs new and marble vs glass. Large statement making pendant lamps or steel cabinet and shelving units are perfect to incooperate with this finish, it adds atmosphere with the use of warm colours and home accessories such as rugs, plaids and cushions with geormetric patterns.

Raw Urban

A touch of luxury

There is a shift this year when it comes to the Raw Urban look! It is no longer characterised by vintage and rough finishes but rather by combining tough elements with chic maerials such as concrete with smoke glass. The raw base of the overall style gets a touch of luxury especially through the use of lighting as this becomes the focal point of your industrial style and decor. Sturdy and chic all at the same time!



Raw Urban

Raw Urban

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